What is Relationship Marketing, and how do I do it? Relationship Marketing, is a facet of Customer Relationship Management (CRM) focusing on customer loyalty and long-term customer engagement rather than short-term goals like customer acquisition and individual sales. It is a management strategy designed to encourage strong and lasting connections to your brand, service or product. The goal is to turn your prospects into loyal customers who will then generate repeat sales, and encourage and give word-of-mouth promotions (referrals). Yes, the goal is create loyal, long-term referring customers! I say this with humility, as many of us should bring a bit of humility to our business, and let go of expectations. Be respectful of yourself and your customers/clients, referrals, and potential clients. Don’t force people into “liking you.” Value your message because you value yourself as the messenger. The value you place in yourself as the messenger is the confidence you need to take the necessary steps outlined in this book.
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