A metric is “a method of measuring something, or the results obtained from this.” In the web world however, a metric has a similar but slightly different meaning. Apart from the metric system, a metric is a form of measurement which you can make use of overtime to track the status of your progress and performance such as your marketing campaign, social media campaign, financial campaign, audience statistics and so on.
As far as keywords go, signals such as “click through rate”, “traffic” and “impressions” can help in gaining strategic insights for potential leads. Making use of keywords pushes you further along the road to your primary goal which is to generate leads and then make sales.
This book will help you to have a clearer understanding about what keywords really are.
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